Latin Night?????

Ok, so I turn on the Mavs game tonight against the Spurs. Looking forward to a great game that has meaning I am intrigued. But after a couple of minutes I notice the teams are wearing special jersey's. It is the Los Mavs vs. the Los Spurs! What is This????

I don't know who's idea this is but this cannot be looked at as a serious way to reah out to the hispanic fan base. Personally I think it is patronizing. I did not watch the beginning or much of the game so I did not hear the rationalization but in my opinion this was a bad stunt. I see a patich that Noche Latino which I guess means Latin Night. I guess adding Los before the team name did the trick.

Ridiculous!